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Mahlab services

Content that works.
Communications that connect.
Custom publishing that performs.

Whether you need content creation or a full content marketing strategy, Mahlab has you covered. We have decades of experience producing everything from thoughtful white papers to attention-grabbing social media campaigns

Mahlab’s services include:

  • Landscape and competitor analysis
  • Content and social audits
  • Content strategy
  • Articles and blogs
  • Infographics and animations
  • Videos
  • Research projects

Showing is better than telling, so have a look at how our comprehensive approach to content marketing is helping Salesforce reach key audiences. Our work with them won a prestigious 2020 Content Marketing Award.

Want to get the word out about your business? We know how to craft and pitch messages to get you heard when and where you need to be, whether that’s the national media or niche trade publications. Our capabilities include:

  • Public relations strategies
  • Audience analysis
  • Media training
  • Stakeholder mapping 
  • Media relations and pitching
  • Content amplification

For a sense of what we do, check out how our content and public relations strategy helped Thomson Reuters make tax interesting, or how we helped CPA Australia get the word out about its advocacy through public relations and social media amplification.

For more than two decades, we have been turning brands into publishers. We can help you maintain a positive dialogue with your membership, build a highly engaged community and even monetise the platforms we create.

Here’s some of what we do:

  • Magazines – print and digital
  • Content hubs
  • Bespoke blogs
  • Enewsletters
  • Ebooks
  • Podcasts

Read how Mahlab transformed Engineers Australia into a multi-channel publishing brand. We’ve won numerous awards for this collaboration over the years, including a 2019 Mumbrella Publish Award for Best Business Website.

Zoom
SecondBite
Pharmaceutical Society of Australia
Campaign
Infographics
Social
5 online brainstorming tricks we’ve learned [Infographic]
Since starting WFH life, we’ve had to do several online brainstorming sessions and workshops. Here are some things we’ve picked up along the way – and hopefully they spare you a few headaches.
4 things to keep in mind when making virtual connections
Mahlab’s HRM Deputy Editor, Kate Neilson, had to quickly learn how to create meaningful connections with her interview subjects when our workforce moved online. Here, she shares her top tips on how to make sure someone remembers you for all the right reasons.
Content that works [Infographic]
In this era of social distancing, marketers are flocking to content to keep their audiences connected. How do you create content that will cut through this crowded space?