Over the past five years, we’ve developed an always-on content program that aligns with Salesforce’s business and marketing objectives, as well as its core brand values. 

Salesforce now runs like a brand newsroom, posting daily content that highlights innovative business practices and sparks conversations around core Salesforce values such as equality and trust. 

We also develop and promote hero content assets to generate leads for Salesforce to use in its remarketing. A number of these are global assets that we localise to ensure they resonate with audiences in Australia, New Zealand and ASEAN.

Content is also used to support major Salesforce events. We develop and execute content-led strategies that generate event audiences and extend the reach of the event beyond the people that attend.