Developing a brand newsroom that gets results
Salesforce is the global leader in customer relationship management (CRM). As Salesforce ANZ’s content partner since 2016, we have developed strategic content programs and campaigns that support business growth, promote Salesforce’s values and celebrate its customers’ success stories.
Over the past five years, we’ve developed an always-on content program that aligns with Salesforce’s business and marketing objectives, as well as its core brand values.
Salesforce now runs like a brand newsroom, posting daily content that highlights innovative business practices and sparks conversations around core Salesforce values such as equality and trust.
We also develop and promote hero content assets to generate leads for Salesforce to use in its remarketing. A number of these are global assets that we localise to ensure they resonate with audiences in Australia, New Zealand and ASEAN.
Content is also used to support major Salesforce events. We develop and execute content-led strategies that generate event audiences and extend the reach of the event beyond the people that attend.
audience across social
SEO traffic on
Agency/Client Content Marketing Partnership
Best Content Marketing Multi-Year Program
Best Content Marketing Program in Technology
Best Branding B2B Campaign
Content Marketing Program of the Year
Best Content Marketing Strategy of the Year
“The value Mahlab brings is to hear the numerous announcements, updates and stories, and connect dots across departments by identifying cross-functional content opportunities.
Mahlab keeps one eye focused deeply on the Salesforce world, and the other out to the wider industry and content landscape to ensure we’re always bringing fresh ideas aligned to business goals as well as audience needs and expectations.”
Senior Manager, Marketing Comms