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This integrated campaign was designed to generate leads. We interviewed 50 Australian and New Zealand sales experts and leaders who offered sales tips covering the breadth of the sales cycle. These are insights that we know the target audience – sales reps – want. We developed a range of visual formats to reach these professionals in the channels that they’re engaging with. From personalised social media tiles for contributors to infographics and Instagram stories, this approach delivered fantastic results. It generated 79,000 impressions, 919 link clicks and more than 200 form completes.
Event content series - video
Pharmaceutical Society of Australia
Since starting WFH life, we’ve had to do several online brainstorming sessions and workshops. Here are some things we’ve picked up along the way – and hopefully they spare you a few headaches.
Mahlab’s HRM Deputy Editor, Kate Neilson, had to quickly learn how to create meaningful connections with her interview subjects when our workforce moved online. Here, she shares her top tips on how to make sure someone remembers you for all the right reasons.
In this era of social distancing, marketers are flocking to content to keep their audiences connected. How do you create content that will cut through this crowded space?