This integrated campaign was designed to generate leads. We interviewed 50 Australian and New Zealand sales experts and leaders who offered sales tips covering the breadth of the sales cycle. These are insights that we know the target audience – sales reps – want. We developed a range of visual formats to reach these professionals in the channels that they’re engaging with. From personalised social media tiles for contributors to infographics and Instagram stories, this approach delivered fantastic results. It generated 79,000 impressions, 919 link clicks and more than 200 form completes.