Skip to content

About Mahlab

Filled with passion. Powered by curiosity. Driven by results. For more than 20 years, we have been helping brands build and engage audiences.


Founded as a custom publishing company in 1997 by Bobbi Mahlab AM, our Sydney-headquartered agency has never stood still. Whilst our core principle has stayed the same – the best content marketing combines editorial excellence with an audience-first mindset – the scope of work and our capabilities always evolve. We are now a 45-strong, fully integrated marketing and communications agency, producing content, communications and strategy for a diverse range of domestic and international clients.

How we work

At Mahlab we believe the best way to help brands connect with audiences is by delivering value for both. Our approach is to support curiosity and creativity with research and strategy. When audiences are informed or delighted and brands achieve their objectives – that’s success. 

Our team

Founder and Chair

Chief Executive

Head of Strategy and Business Development

Head of Marketing

Creative Director

Editorial Director

Communications Director

Marketing Director

Publishing Director

Our awards


Find out more about our career opportunities here.

We'd love to hear from you

Have a question or want to give some feedback?
Drop us a line.

Pharmaceutical Society of Australia
Since starting WFH life, we’ve had to do several online brainstorming sessions and workshops. Here are some things we’ve picked up along the way – and hopefully they spare you a few headaches.
Mahlab’s HRM Deputy Editor, Kate Neilson, had to quickly learn how to create meaningful connections with her interview subjects when our workforce moved online. Here, she shares her top tips on how to make sure someone remembers you for all the right reasons.
In this era of social distancing, marketers are flocking to content to keep their audiences connected. How do you create content that will cut through this crowded space?