Mahlab’s launch of the HIMSS Media’s Australian digital publication saw rocket growth rates.
Risky business? Advice on influencer marketing and the law
There’s no denying it: brand trust is in a trough. To counter this, organisations are increasingly teaming up with influencers whose audiences overlap with theirs, and who have seemingly god-like powers to prompt behaviour change among their devotees. Here, Stephen von Muenster and Stephen Digby from DVM Law talk the state of play when it comes to Australian law and influencer marketing, and how organisations can best manage risk in this area.