The relationship between businesses and customers is about a lot more than the moment of purchase – it’s an ongoing conversation.
Custom publications are a great way to maintain that conversation with existing audiences and to start the conversation with new audiences.
Whether it’s a microsite, enewsletter or magazine for all customers or just a specific subset, a customer publication can be highly effective. It’s a place for your audience to explore engaging and informative content on topics relevant to them, while connecting with your brand and growing a community.