Skip to content

Custom publishing

Professional publications, customer publications and in-house publications – we’ve done them all.

a man designing the microsite

Custom publishing

Whether it’s print publications, content hubs or enewsletters, we create channels of genuine value that build and engage audiences. 

To manage your channel, we build a team of experts dedicated to your brand – publishers, editors, strategists, writers, designers and media sales champions. We can also monetise the content and channels by advertising other brands’ products, events and services.

At Mahlab, we live for great content and design, and we are proud of our track record of creating content platforms. We’ve done it for diverse audiences – from pharmacists to engineers.
If you’re a B2B organisation or a professional association, the bar for your content is high. Your audience expects professional publications to talk on its level, to not only know the lingo and the lie of the land, but to also keep it informed of the latest trends.

Mahlab has produced long-standing professional publications for audiences ranging from financial services to healthcare and human resources to engineering. We build teams that can produce content like insiders because they are insiders.
someone holding a published magazine
someone accessing the microsite of UNWG

Custom publications

The relationship between businesses and customers is about a lot more than the moment of purchase – it’s an ongoing conversation.

Custom publications are a great way to maintain that conversation with existing audiences and to start the conversation with new audiences.

Whether it’s a microsite, enewsletter or magazine for all customers or just a specific subset, a customer publication can be highly effective. It’s a place for your audience to explore engaging and informative content on topics relevant to them, while connecting with your brand and growing a community.
If you’re an association, a union or a business, an in-house publication is your voice – the place where your members or staff go to learn the latest about your activities, positions and upcoming events.

Because it’s so closely linked with your brand identity, you have to have confidence that the team behind your in-house publication is reliable, trustworthy and authoritatively knows your brand. 

Whether it’s launching a new in-house publication or taking charge of an existing one, Mahlab will build you a team that delivers.
someone reading the content of published magazine
Zoom
SecondBite
Pharmaceutical Society of Australia
Campaign
Infographics
Social
5 online brainstorming tricks we’ve learned [Infographic]
Since starting WFH life, we’ve had to do several online brainstorming sessions and workshops. Here are some things we’ve picked up along the way – and hopefully they spare you a few headaches.
4 things to keep in mind when making virtual connections
Mahlab’s HRM Deputy Editor, Kate Neilson, had to quickly learn how to create meaningful connections with her interview subjects when our workforce moved online. Here, she shares her top tips on how to make sure someone remembers you for all the right reasons.
Content that works [Infographic]
In this era of social distancing, marketers are flocking to content to keep their audiences connected. How do you create content that will cut through this crowded space?