Creating a brand for the engineers building the future
We worked with Engineers Australia, the industry peak body, to develop and grow a brand that celebrates how engineers are building the future, growing an audience both in and outside of the industry.
Our team of engineers and content marketers reimagined EA’s content strategy, developing a content brand – create – to celebrate the incredible achievements of engineers in Australia and abroad.
The create ecosystem includes a monthly magazine, content website – create digital, an e-newsletter and paid social media strategy. create channels are commercialised by our in-house team, generating revenue for the Association and allowing advertisers to engage with the Australian engineering audience.
We also work with Engineers Australia to market the association’s events, services and training.
increase in traffic
sat in digital versus
34% in print
Website of the year – Business
Most effective: Non-profit / association / government
Best overall content program
“I have just received a call from Richard Smith who has been a member of EA since 1961. He has requested I pass on his feedback he would like to congratulate EA on the outstanding new magazine format. He also requested four extra copies for his grandchildren.”
Executive General Manager