Engineers
Australia
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Overview
We worked with Engineers Australia, the industry peak body, to develop and grow a brand that celebrates how engineers are building the future, growing an audience both in and outside of the industry.






















Objectives
Approach
Our team of engineers and content marketers reimagined EA’s content strategy, developing a content brand – create – to celebrate the incredible achievements of engineers in Australia and abroad.
The create ecosystem includes a monthly magazine, content website – create digital, an e-newsletter and paid social media strategy. create channels are commercialised by our in-house team, generating revenue for the Association and allowing advertisers to engage with the Australian engineering audience.
We also work with Engineers Australia to market the association’s events, services and training.
The results


increase in traffic
from enewsletters


sat in digital versus
34% in print


about Australia’s
engineering community
Awards
The CMA
International
Awards
Gold
Best membership
Mumbrella
Publish
Awards
Gold
Website of the year – Business
The Content
Council Pearl
Awards
Silver
Most effective: Non-profit / association / government
Bronze
Best overall content program
Content
Marketing
Awards (US)
Finalist
Association publication
Testimonial


“I have just received a call from Richard Smith who has been a member of EA since 1961. He has requested I pass on his feedback he would like to congratulate EA on the outstanding new magazine format. He also requested four extra copies for his grandchildren.”


Brent Jackson
Executive General Manager
Engineers Australia