content strategy and content marketing
Effective content marketing delivers content that is of genuine value to your audiences at the right time and on the right channel.
Our approach is comprehensive. To make certain your content resonates, we research your audience whoever they might be – from new dads to financial advisers. We find out what makes them tick and where they communicate. We also optimise. Again. And again. Content needs to be continuously tested to ensure it’s hitting the mark.
Mahlab’s approach to content strategy is rooted in gaining a deep understanding of your business and your audience. Depending on your needs, we’ll discuss landscape reviews, competitor analysis, persona development, UX reviews of your websites, and much more.
If you’ve already done the groundwork, that’s great. We’re experienced in taking existing research and applying it to a fresh strategy.
Not all content is created equal. The content we create performs, by being informative, helpful, inspiring or entertaining.
Our content creation experience ranges from video, animation and infographics to white papers, enewsletters and blogs. We’re comfortable with the latest tech and legacy technology, having spearheaded augmented reality apps and coordinated large-scale direct mail marketing.
Sometimes you need content designed to fit seamlessly on a specific platform or outlet, while still reflecting your brand and driving your objectives.
Mahlab has deep experience creating branded and native content. We also run monetised publications for businesses that house branded and native content themselves. We bring this sophisticated understanding to our work.
Social media content
The online conversation is constantly evolving, and social media content has to reflect that. If you’re going to post something as vibrant as the platform it exists on, you have to understand both what’s trending and what will resonate beyond any given moment.
Mahlab has been crafting social media content since the early days of Twitter. Whether it’s a video series, a poll or managing a whole channel, we will achieve your objectives by offering your audience something it will value.