Cross-platform publishing that leads an industry
The Australian HR Institute wants to be in dialogue with all of Australia’s HR sector, and Mahlab has achieved this by establishing an unmistakable voice across print and digital channels.
We overhauled the print magazine, putting people at the heart of it, and created a content hub, HRMOnline. The mountain of content that lived and died in print was brought back to life, and new content is posted daily. Where appropriate, in all content on- and offline, we highlight products and services that AHRI offers including certification and events, to encourage members to make the most of their membership and non-members to sign up.
To drive traffic to HRMOnline we created a new daily enewsletter, HRM AM, a weekly wrap-up enewsletter, HRM Weekly, and we publish and amplify content on AHRI’s Facebook and LinkedIn pages.
is at the forefront
of HR news
budget in FY21