We overhauled the print magazine, putting people at the heart of it, and created a content hub, HRMOnline. The mountain of content that lived and died in print was brought back to life, and new content is posted daily. Where appropriate, in all content on- and offline, we highlight products and services that AHRI offers including certification and events, to encourage members to make the most of their membership and non-members to sign up.
To drive traffic to HRMOnline we created a new daily enewsletter, HRM AM, a weekly wrap-up enewsletter, HRM Weekly, and we publish and amplify content on AHRI’s Facebook and LinkedIn pages.