James Chalmers is head of content at Mahlab. With a background in journalism, he has lifted the content marketing game for universities, associations, businesses and myriad more organisations. If he had his own way, he would do all his work from his bike — even after it catapulted him over its handlebars and planted his face on the road. His knowledge of the health industry means he's the go-to for every office hypochondriac. To the distress of all his colleagues, he does not have a Twitter account.