7 metrics to measure the effectiveness of your video
January 24, 2019
Here are our favourite metrics to look at to find out if your videos are performing the way you want them to.
Shared Categories: Content measurement
How data visualisation can be a marketer’s secret weapon
July 10, 2018
All the data in the world is useless if it’s not easily understood.
How to be a Google Analytics pro: 4 tips from Tactic Lab
December 6, 2017
Don’t just scratch the surface of what Google Analytics can do.
Why volume isn’t the best measure of content performance success
June 20, 2017
For a better way of measuring content performance; think vision.
Email metrics and the mistakes to avoid
July 2, 2015
We share our tips to avoid the mistakes associations make when weighing up their email metrics.
Associations: are you asking your members the right questions?
October 23, 2014
If you’re lucky enough to get your members’ attention with your survey, don’t ask unhelpful questions.
Data 101: just because you can, doesn’t mean you should
October 3, 2014
When it comes to data and online content consumption, we cannot practice flippant unknowingness.
Member engagement: what does it even mean?
August 22, 2014
“We want to increase member engagement.” But what, precisely, does it mean to be engaged?
Moving your content beyond brand awareness
August 8, 2014
Once your prospects know you exist, what do you want them to do about it?
7 metrics to measure the effectiveness of your video
January 24, 2019
Here are our favourite metrics to look at to find out if your videos are performing the way you want them to.
How data visualisation can be a marketer’s secret weapon
July 10, 2018
All the data in the world is useless if it’s not easily understood.
How to be a Google Analytics pro: 4 tips from Tactic Lab
December 6, 2017
Don’t just scratch the surface of what Google Analytics can do.
Why volume isn’t the best measure of content performance success
June 20, 2017
For a better way of measuring content performance; think vision.
Email metrics and the mistakes to avoid
July 2, 2015
We share our tips to avoid the mistakes associations make when weighing up their email metrics.
Associations: are you asking your members the right questions?
October 23, 2014
If you’re lucky enough to get your members’ attention with your survey, don’t ask unhelpful questions.
Data 101: just because you can, doesn’t mean you should
October 3, 2014
When it comes to data and online content consumption, we cannot practice flippant unknowingness.
Member engagement: what does it even mean?
August 22, 2014
“We want to increase member engagement.” But what, precisely, does it mean to be engaged?
Moving your content beyond brand awareness
August 8, 2014
Once your prospects know you exist, what do you want them to do about it?