What We Do
Content is no longer a nice addition to your marketing arsenal. It’s a necessity for every business. And done right, it’s an incredibly powerful way to make connections and build relationships with your customers – existing and new.
Understanding your audience is critical to the success of content marketing and communications strategies.
As part of our strategy process, we conduct in-depth audience research to create personas that are used to develop a genuine empathy with your audience; to understand their fears, ambitions, challenges and even dreams.
We analyse a mix of your current audience, other social and audience data, broader demographic information, qualitative interviews and quantitative surveys, and then we extract key insights to inform this audience segmentation and persona development.
We determine who your audience is, what they care about, what their challenges and goals look like, which sources of information they trust and what their purchasing behaviour reveals.
Creating personas that are unique to your brand will guide and inform your content opportunities, from the topics you cover to the channels you use to reach your ideal audience.