What We Do

Content is no longer a nice addition to your marketing arsenal. It’s a necessity for every business. And done right, it’s an incredibly powerful way to make connections and build relationships with your customers – existing and new.

The key to good integrated marketing and communications strategy is ensuring that you’re creating content that is of genuine value to the audience.

It needs to be novel. Relevant. Helpful. And it needs to intersect at the most appropriate moments in their lives, using the right channels.

To deeply understand your audiences and what they care about, we undertake thorough research to develop in-depth personas.

These personas ensure you can develop empathy with your audience; to understand their fears, ambitions, challenges, hopes and dreams.

Then we find your Genuine Connection Opportunity.

Your Genuine Connection Opportunity (or GCO) sits at the intersection of:

Our GCO (or Sweet Spot) is the key differentiator between simply creating content and creating content that is of real value to the audience – and offers the greatest return on your investment.

  • Audience Research
  • Landscape review
  • Competitor analysis
  • Macro trends
  • Global best practice
  • Content and social audit
  • Social listening
  • Keyword/SEO analysis
  • UX review
  • Persona Development
  • Brand Narrative
  • Content Brand Development

It sounds simple enough. But it’s hard to do it well.

Unless, of course, you have the right agency to partner with.

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