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A guide to integrated communications for event marketing: an end-to-end overview of how to get results from your event marketing

Business loves events. In fact, 80% of B2B marketers label events as ‘critical’ to their company’s success. But how can you be sure your event will be a success? Implementing an integrated communication strategy can bring much-needed peace of mind.

In this ebook, you’ll find clear guidelines and checklists to follow to get results from your event marketing, from the lead-up, to the wind-down.