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Putting people first – How audience-led content created healthcare marketing that sticks

Audience-first, always

Marketing in the health industry has never been simple. It is regulation and competition-heavy – a mixture that makes it difficult to craft messaging that survives edits from the legal department and cuts through the noise.

Currently, in an era of trust issues, changing technology, health information (and disinformation) overload and a time-poor consumer, health marketing needs to find new ways to connect with its diverse audiences.

In this eBook, we demonstrate what we have learned from content marketing programs in the health industry and why your audience should lead your content marketing.