Acquiring new sales leads with sponsored content.
Australian HR Professionals and AHRI’s Human Resources Magazine readers
Website, daily enewsletter
Oracle is a multinational computer technology corporation with more than 420,000 customers and deployments in more than 145 countries, offering a comprehensive and fully integrated stack of cloud applications and platform services. As part of a wider strategic shift away from cold calling, Oracle wanted to engage with an established audience of HR professionals to build a database of potential buyers.
On the popular Australian HR Institute’s content hub HRM Online, a new gated section called Let’s Talk Talent was created and dedicated to Oracle sponsored content. It hosted articles, edited and optimised for internet search by Mahlab digital editors. After reading two articles, Let’s Talk Talent required an HRM reader to sign up and give Oracle their contact details in order to read more.
To drive more readers to Let’s Talk Talent and further build their database, Oracle also placed links to their sponsored content in HRM AM, the site’s daily newsletter.