Content insights.

The state of content marketing in Australia: Key takeaways from the 2018 CMI Report

CMI’s 2018 annual study into content marketing in Australia is out. Looking at ‘Benchmarks, Budgets and Trends’, the Content Marketing Institute has found that Australian companies are increasingly responsive to changes in marketing and content strategies and committed to creating high quality, engaging content. There is, however, as the report made clear, plenty of room for improvement.