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How we gave over 100 departments one voice

After a thorough communications audit, we created and delivered a new content strategy, ensuring consistent and compelling communication from all departments – with a single tone of voice.

Key objectives

  • Utilise UTS’ strengths and reaffirm their position as the #1 young university in Australia.
  • Improve engagement through meaningful stories on their owned channels.
  • Reinvigorate staff, students, alumni and industry networks to generate UTS ambassadors.
  • Motivate prospective students and staff to undertake study and research at UTS.

Background

University of Technology Sydney (UTS) is dedicated to leading research, and inspiring education and is one of the largest universities in Australia. As often happens, over the years (and growth), the departments’ communications had become disparate and disconnected.

It was time for a reset; to realign language and look under one umbrella. And establish communication efficiencies where possible.

Our approach

We held initial content strategy workshops with key stakeholders to gather valuable insights as well as conducting deep-dive research on competitors, audience insights, macro trends and industry best practice.

We underwent a full communications audit of UTS. And we analysed any missed opportunities, defined the content purpose and content pillars and determined the genuine connection opportunities to align all information in one complete content strategy.

Then we completely overhauled their communications and content plan to deliver real Moments of Meaning – telling unique stories that their audiences wanted to hear in places we knew we could reach them.

 

The outcome

UTS now has one voice. And each department and faculty has been given a clear framework for crafting stories in the most engaging way possible, while also sticking to UTS’ broader objectives. We also developed a playbook for the UTS communications staff so that everyone could look and talk as one, unified brand.

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