Skip to content

This infographic will inform your communications strategy

This infographic is packed with stats and benchmark figures for your association's communications strategy.

If you’re looking for benchmark figures to inform your association’s communications strategy, you’ve come to the right place. Check out this infographic. It’s jam-packed with compelling stats from our Fourth Annual Member Communications Survey.

Australian associations, take a bow! Not only are you expanding your social media offerings, you’re also unlocking your gated content at an ever-increasing rate and tackling the challenge of measuring the effectiveness of your communications strategies.

Email marketing remains your number one communications tactic and video production has surged 20 per cent since last year. Many of you plan to boost your efforts in the realms of social media and blogging, and website-hosted news updates are progressively earning a greater share of the communications spotlight, too.

Infographic_communications strategy

If you enjoyed this, why not have a read of the full report here.

Facebook
Twitter
LinkedIn
b2b-social-tile_v2
In this era of social distancing, marketers are flocking to content to keep their audiences connected. How do you create content that will cut through this crowded space?
questions-association-should-ask-members
Mahlab’s research partner, Ben Grill, explains why it is so important for associations to be asking questions of their members right now — and the best questions to ask.
GenZers-article-1920x1280
Gen Z is the first generation considered to be true digital natives. So when it comes to engaging them, associations need an open mind and a willingness to do things differently.
Zoom
SecondBite
Pharmaceutical Society of Australia
Campaign
Infographics
Social