If your attempts to earn content marketing buy-in from your organisation’s Powers That Be have garnered lacklustre results, a new documentary could help you turn your dreams of a fully fledged content marketing machine into reality.
The 45-minute feature created by content marketing powerhouse the Content Marketing Institute, The Story of Content: Rise of the New Marketing, chronicles the evolution of marketing and tackles the question: what does digital disruption mean for the future of our profession?
It features some of content marketing’s best and brightest, all providing sharp, witty and sometimes poignant insights into the complex and ever-evolving relationship between brands and their customers. From content marketing pin-up Joe Pulizzi to editor-in-chief of the award-winning financial services news platform jyskebank.tv, each expert offers persuasive arguments in support of the thriving practice of content marketing, proving right Seth Godin‘s infamous statement that “content marketing is the only marketing left.”
Whether you’re a budding marketeer, mid-level executive or celebrated CEO, this is a must-watch masterclass on the transformative power of content.