We’re working with Australia’s biggest engineering association, Engineers Australia, to build the world’s largest engineering-focused content marketing program.
With an audience of more than 100,000 engineers, Engineers Australia has appointed our team to develop an integrated content strategy that includes the re-launch of its monthly member magazine and significant investment in new digital channels and content.
Engineers Australia CEO, Stephen Durkin, said: “At a time of ever-increasing challenge for all professional associations to demonstrate their continuing relevance to members, we have adopted a new set of strategic priorities and a fresh vision for our professional association, and with Mahlab Media as our new content partner we are confident of achieving that vision”.
The contract comes after a competitive pitch process, including a full review of Engineers Australia’s current structure to identify opportunities for growth and efficiency.
Our founder and managing director, Bobbi Mahlab, said: “Our ambition for Engineers Australia is to produce outstanding content that delivers on Engineers Australia’s strategic objectives and helps them grow.”