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Mahlab wins 4 major global awards with HBF

We are over the moon! We have been recognised internationally with our client HBF as a winning partnership at the Content Marketing Institute’s 2017 Content Marketing Awards. The content hub Direct Advice for Dads (DAD) project – a website featuring content created by dads, for dads – has won four key categories at the largest and longest-running international content marketing awards program.

Besides winning the Agency/Client Content Marketing Partnership award, the project also won:

  • Best Overall Editorial – Digital
  • Content Marketing Launch of the Year
  • Best Content-Driven Website

DAD is also up for the ‘best of the best’ Project of the Year Award, with the winner to be announced at Content Marketing World in Cleveland, Ohio in September.

“From the start, we were excited and inspired by the DAD project,” says Mahlab MD Bobbi Mahlab. “It’s a great example of the purest form of content marketing, creating an audience for HBF with exceptional engagement results. We’re so thrilled to see it recognised internationally.”

The CMI Awards is a testament to how the project has truly come into itself – all the way from ideation, to launch, to where it is now. We are incredibly proud to be working on this project with HBF Health.

Our work was also finalists for the best:

  • Association Publication with create for Engineers Australia
  • Integrated Content Marketing Program (Print/Digital Integration) with HRM for Australian HR Institute
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