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Live blog – 2019 B2B Marketing Leaders Forum

We're live at the 2019 B2B Marketing Leaders Forum, updating you in real time on insights and advice from the brightest minds in marketing across APAC.

Events

May 21, 2019
Mahlab

This year’s B2B Marketing Leaders Forum is taking place on 22-23 May at Sydney’s Doltone House Jones Bay Wharf. 400 CMOs and senior B2B marketers are gathered for key insights into how to turn their departments into revenue-generating machines and drive their businesses forward in a fast-evolving landscape. The team at Mahlab is following the action, live from the event.

Events

Live vs pre-recorded – how to choose the best format for your online event

Thinking of transferring your in-person event online? Should you host it live or have content pre-recorded? We break it down in this blog+ offer you a free ebook in bonus.

Pivot or swivel, but don’t abandon your live events just yet!

These days, it seems the only thing that’s certain is that we have to stay away from each other — which means no more live events. Mahlab’s Head of Strategy, Kim Richards, says this doesn’t mean you have to abandon your plans – instead, adapt them to the new reality.

What we learnt working on Salesforce World Tour Sydney Reimagined

Thinking of turning your live event into a virtual conference? Here’s what we learnt from working with Salesforce as they reimagined World Tour Sydney.