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Content Measurement , Social Savvy

7 metrics to measure the effectiveness of your video

Here are our favourite metrics to look at to find out if your videos are performing the way you want them to.

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Content Distribution , Social Savvy

Social savvy | A brief guide to slaying social media at events

Social media can work alongside content to drive interest and push customers through the funnel.

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Content Distribution , Social Savvy

Social savvy | Facebook’s woes and what algorithm changes mean for content marketers

Facebook’s annus horribilis means content marketers can expect further changes.

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Content Distribution , Social Savvy

Social savvy | 6 social media trends you need to note for 2018

From Artificial Intelligence (AI) to chatbots and everything in between.

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Content Distribution , Social Savvy

Social savvy | The good, the bad and the “Orwellian”: Facebook and content marketers

We unpack (and rank) actions taken by Facebook, and what they signify for content marketers.

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Content Creation , Social Savvy

Social savvy | Facebook wants you to make more video. Should you?

Facebook video is (probably) the future. Should content marketers make the pivot? The point is moot.

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