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What voice search means for marketing

By 2020, it’s estimated more than 35 per cent of online searches will be made by voice alone. So how should marketers respond to the audio revolution?

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Get real – how to connect with your audience using personas

The most successful content marketers know their audience like they know themselves.

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Define your content marketing success before attempting to achieve it

Finding what your version of content marketing success looks like is key to ever getting there.

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Back to basics: Why your content strategy needs to answer questions

Your audience asks countless questions each day. And your content strategy has the answers.

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How to create a successful content strategy

A content strategy is essential to help you meet your marketing goals (and avoid stress).

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Content curation: Is it worthwhile for my business?

Content curation is a powerful and efficient tool, but only when aligned with broader goals.

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Need more convincing?