News for the curious.

Good ideas are best shared. Sign-up to our Curiosity blog
for regular insights from the Mahlab team.

7 metrics to measure the effectiveness of your video

Here are our favourite metrics to look at to find out if your videos are performing the way you want them to.

Read More

How data visualisation can be a marketer’s secret weapon

All the data in the world is useless if it’s not easily understood.

Read More

How to be a Google Analytics pro: 4 tips from Tactic Lab

Don’t just scratch the surface of what Google Analytics can do.

Read More

Why volume isn’t the best measure of content performance success

For a better way of measuring content performance; think vision.

Read More

Email metrics and the mistakes to avoid

We share our tips to avoid the mistakes associations make when weighing up their email metrics.

Read More

Associations: are you asking your members the right questions?

If you’re lucky enough to get your members’ attention with your survey, don’t ask unhelpful questions.

Read More

Need more convincing?