News for the curious.

Good ideas are best shared. Sign-up to our Curiosity blog
for regular insights from the Mahlab team.

Losing the schmooze: lead-generation in an all-digital age

If your usual steady stream of leads is drying up to a trickle, you may want to consider gated content as a lead-generation tool. Our Head of Content, James Chalmers, explains how to do it successfully.

Read More

Language in a time of crisis: why your words matter

Right now, marketers are being called upon to deliver clear, consistent messaging at speed. It has to be both sensitive and engaging; helpful while raising brand awareness. If it’s feeling like a challenge, that’s because it is.

Read More

A guide to integrated communications for event marketing [eBook]

In this eBook, you’ll find clear guidelines and checklists to follow to get results from your event marketing, from the lead-up, to the wind-down.

Read More

The art of newsjacking and why you should be doing it

Newsjacking should be a key plank in your content strategy. It can increase engagement, boost brand awareness and make your business a thought leader.

Read More

How to use the content that disappears after 24 hours … and get results

Instagram stories disappear after a day but can have lasting impact for B2B brands.

Read More

What is a content hub and why do you need one?

They are much more broad-minded than blogs. They’re more resource-driven than company websites.

Read More

Need more convincing?