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A guide to integrated communications for event marketing [eBook]

In this eBook, you’ll find clear guidelines and checklists to follow to get results from your event marketing, from the lead-up, to the wind-down.

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Advocates, influencers and how to tell the difference

Many companies use influencer marketing to reach new, untapped audiences or to build brand awareness. And while paid influencers work, converting your existing base of loyal followers into advocates for your brand or organisation can reap dividends as well.

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