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How to engage with Gen Z

Gen Z is the first generation considered to be true digital natives. So when it comes to engaging them, associations need an open mind and a willingness to do things differently.

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2019 Member Communications Survey [Infographic]

Advice and insights from more than 100 leading Australian associations.

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2019 Member Communications Survey

This research explores trends in member communications in Australia to reveal insights around the strategies and tactics that are driving membership and revenue growth.

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Taking a stand: Why associations are embracing activism

An industry-wide survey commissioned by Mahlab has revealed that associations are struggling to communicate their value to their members. Those that are meeting this challenge are often connecting with current and future members by being unafraid to take a stand on issues relating to their industry.

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Write an effective communications survey

We share what we learnt from facilitating our recent Member Communications Survey.

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Association content marketing: Retain members and build communities

Content marketing helps associations retain members by creating a network of informed, interconnected individuals.

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Need more convincing?