2019 Member Communications Survey [Infographic]

Mahlab’s research partner, Ben Grill, explains why it is so important for associations to be asking questions of their members right now — and the best questions to ask.

Gen Z is the first generation considered to be true digital natives. So when it comes to engaging them, associations need an open mind and a willingness to do things differently.

This research explores trends in member communications in Australia to reveal insights around the strategies and tactics that are driving membership and revenue growth.