Mahlab nominated for Global Agency of the Year at CMI awards

Mahlab is honoured to have our work recognised at CMI, the largest and most prestigious international content marketing awards, and being nominated for Global Agency of the Year is the cherry-on-top.

Our work with the Pharmaceutical Society of Australia (PSA), Australian Pharmacist, has been named as a finalist for the best:

• Content Marketing Program in Healthcare
• Association Publication
• Overall Editorial – Digital

Mahlab started working with PSA in 2017, guiding the organisation into becoming a multi-channel publisher; creating a new content brand and an integrated communication strategy. Australian Pharmacist includes a print journal, a content hub, a newsletter and social media. 

Our work reimagining RACV’s RoyalAuto was also named a finalist for Best New Publication Design. In February 2019, RACV relaunched its content brand, moving from a magazine-led content strategy to a “holistic, member-first content ecosystem including a new content hub.

“From the start, we were excited and inspired by both projects” says Mahlab MD Bobbi Mahlab. “These are great examples of turning brands into publishers and creating exceptional engagement with different audiences. We’re so thrilled to see it recognised internationally.” 

The Agency of the Year winner will be announced at Content Marketing World in Cleveland, Ohio in September. 

What makes our work with worth winning? Find out here.