Refining
member
communications

Associations are becoming increasingly sophisticated when it comes to communicating with their members, with many appointing centralised teams to manage content end-to-end, segmenting their content effectively, targeting specific content to different members, measuring the effectiveness of what they are doing, and using technology to their advantage.

Associations that have been able to centralise their communications have enjoyed the benefit.

Every department was doing their own marketing (multiple messages to the same members). We centralised marketing and now offer a better member experience (the right message to the right member).”

Rachel Waterhouse, Executive Manager, Engagement, Governance Institute

0 %

of associations

ARE USING SIMPLE TECH TOOLS

0 %

of associations

ARE USING MORE ADVANCED TECH

Download the full report for additional insights and tips.

Media enquiries

For all media inquiries, contact Mahlab on 02 9556 9100.

report-download-hero

DOWNLOAD THE 2019 MEMBER COMMUNICATIONS SURVEY

For more insights and tips to engage your members, download the full report below.