What
today’s member communications look like

THE CURRENT STATE

Associations are in a remarkably strong position. They can create unique, hyper-relevant content that can engage current members, attract new ones and impact on the bottom line.

“We see communications as an investment. Digital data provides valuable metrics on our ROI. We also measure brand sentiment through member surveys for an understanding of our positioning in the hearts and minds of members.”

Adelina La Vita National Manager, Marketing, Engineers Australia

When associations were asked to rate their own communications performance, however, most gave themselves a C. Just 4% awarded themselves an A grade.

This indicates there’s still a long way to go before associations are proud of the communications they’re delivering to their members – and a long way to go until communications are delivering a bottom line impact for the organisation.

What does the average association communications mix look like?

Communication frequency by format

Digital channels are used widely and frequently, with email and social being overused by some. Majority of those creating a print magazine are published quarterly.

% Producing any
E-NEWSLETTER97%
SOCIAL MEDIA95%
WEBSITE - NEWS & ARTICLES95%
PRINTED MAGAZINE57%
VIDEO57%
DIGITAL MAGAZINE50%
FORUM43%
WHITEPAPER / EBOOK36%
PEER-REVIEWED JOURNAL23%
PODCAST23%

Download the full report for additional insights and tips.

Media enquiries

For all media inquiries, contact Mahlab on 02 9556 9100.

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DOWNLOAD THE 2019 MEMBER COMMUNICATIONS SURVEY

For more insights and tips to engage your members, download the full report below.