Associations’ approach to communications strategy

Being strategic requires having a documented communications strategy that includes key events, topics and messages that are on the agenda for the year, as well as education and professional development opportunities. It will also define retention and acquisition strategies, and measurable targets to inform its evolution. Essentially, it should be aligned with your business plan.

However, just over half of associations surveyed have a documented communications strategy and just over a quarter of associations don’t have any documented strategies for any form of communications.

0 %

of associations

Don’t have a documented strategy

Associations with member and revenue growth are more likely to have a documented strategy (vs no growth):

MEMBER RETENTION
56%
29%
MEMBER ACQUISITION
51%
31%
ADVOCACY/LOBBYING
56%
25%
SOCIAL MEDIA
49%
23%

Download the full report for additional insights and tips.

Media enquiries

For all media inquiries, contact Mahlab on 02 9556 9100.

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DOWNLOAD THE 2019 MEMBER COMMUNICATIONS SURVEY

For more insights and tips to engage your members, download the full report below.