The challenges facing association communications

Every organisation believes its members are busy and hard to reach, and many associations have different subsets within their membership base, making communicating with them on a hyper-relevant basis challenging.

Defining success is also tricky – demonstrating return on investment is a key challenge. A lack of sophistication around analytics and measurement is evident, with associations unsure how to assess how effective individual pieces of content or specific campaigns have been.

SMALL BUDGET
47%
LACK OF STAFF
43%
DATABASE CAPABILITIES
34%
DISENGAGED MEMBERS
34%
LACKING A CLEAR COMMS PLAN/STRATEGY
26%
CREATING ENOUGH CONTENT
25%
MEASURING RETURN ON INVESTMENT OF MEMBER COMMUNICATION
25%
0 %

of associations

have trouble creating content that’s relevant to a younger audience

Download the full report for additional insights and tips.

Media enquiries

For all media inquiries, contact Mahlab on 02 9556 9100.

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DOWNLOAD THE 2019 MEMBER COMMUNICATIONS SURVEY

For more insights and tips to engage your members, download the full report below.