MEMBER COMMUNICATIONS SURVEY

ADVICE AND INSIGHTS FROM MORE THAN 100 LEADING AUSTRALIAN ASSOCIATIONS.

If communications are key to conveying – and proving – an association’s value proposition and delivering cross-departmental business impact, then communications and content should be viewed as an important

business investment. Interestingly, there is a consistent correlation between an association’s attitude towards communications and whether the association is experiencing membership and revenue growth.

If communications are key to conveying – and proving – an association’s value proposition and delivering cross-departmental business impact, then communications and content should be viewed as an important​ business investment. Interestingly, there is a consistent correlation between an association’s attitude towards communications and whether the association is experiencing membership and revenue growth.

What
today’s member communications look like

Every organisation today has competition for its audience’s time and attention. But while member organisations have an advantage, many are not using it.

ABCD

The average mark associations give their own comms

ASSOCIATIONS' APPROACH TO COMMUNICATIONS STRATEGY

0 %

of associations

Don’t have a documented strategy

for any form of communications

Successful businesses across the world aren’t successful by accident. They’re successful because they strategically plan for success.

The
challenges facing association communications

When asked about the communications challenges faced, a number of themes recurred.

0 %

of associations

have trouble creating content that’s relevant to a younger audience

Refining
member
communications

Communicating effectively is as much about how you use the content produced as it is about creating it. Associations are becoming increasingly sophisticated when it comes to communicating with their members.

0 %

of associations

ARE USING MORE
ADVANCED TECH

ATONING FOR
PAST EMAIL SINS

Email has long been a communication channel of choice for associations and it is not losing its appeal.

0 %

of associations

USE
ENEWS-
LETTERS

0 %

of associations

currently produce
A PRINTED
MAGAZINE

Does print still
have a place?

Print magazines have been a fixture in the majority of associations’ communications for many years and, often, the printed magazine is the only tangible benefit members see on a regular basis.

Advocacy:
fortune favours
the bold

Members belong to a group of peers and leaders who have their profession’s best interests at heart. Their numbers and passion mean they can gain the attention of people who matter.

0 %

of associations

that take a stand on issues are experiencing growth

Download the full report for additional insights and tips.

Media enquiries

For all media inquiries, contact Mahlab on 02 9556 9100.

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DOWNLOAD THE 2019 MEMBER COMMUNICATIONS SURVEY

For more insights and tips to engage your members, download the full report below.