UTS Business School
As home to some of Australia’s foremost thinkers, UTS Business School was perfectly placed to establish itself as a celebrated thought leader.
UTS Business School
The magazine that celebrates Australia's foremost thinkers and doers
The Business School's professors, students and alumni, as well as politicians, change makers and influencers
Annual print magazine
Enter, #think, the Business School’s annual print magazine that showcases and celebrates the work and research carried out by its academics and alumni, demonstrating the world-leading innovation the educational institution is spearheading.
The idea stemmed from a desire to celebrate the opening of the university’s business school building, a landmark structure conceived by the internationally renowned architect Frank Gehry in late 2014.
The magazine is a collaboration between UTS and Mahlab Media; UTS generating the story ideas and creating the content, Mahlab Media providing art direction for the photoshoots, magazine design and editorial consultancy. The result is a beautiful magazine, with eight lead stories, all of which are given their own bespoke creative execution, including a highly-stylised photoshoot.
Creative concepts are identified and the shoots meticulously planned. Over two days, an operation takes place with military precision – for example, while an academic is (literally) being strung up in red tape downstairs, graduates are treated to hair and makeup before taking centre stage.
The photoshoots have been key to the success of the magazine, as has the willingness of the academics to let loose and embrace some adventurous creative concepts to present a side of themselves that their colleagues and the wider university community may never have seen before.
#think assists with personal branding and background information on the stories/topics it covers. I feel recognised by the school. It increases awareness across colleagues about who is doing what across the Business School.The whole project is professional, it feels that we are taking research and its translation seriously.
– Dr Danielle Logue, Academic
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