With 100,000+ members and the wider industry to cater for, Engineers Australia had to own Australia’s largest engineering content marketing program.
Magazine re-launch, digital content and channels
Engineers Australia's 100,000+ members
Monthly print and digital magazine, fortnightly enewsletters
In May 2015, Engineers Australia (EA) began work with our team to devise and implement a content strategy for their 100,000+ members.
While our work commenced with reinvigorating and relaunching their print product, we are now working with EA to increase the effectiveness of their websites and newsletters.
As a key part of the strategy, our senior team of content strategists, designers and editors proposed publishing one, larger monthly magazine – a single, trusted, influential publication with a global perspective.
create showcases the profession, celebrating the achievements, impact and future thinking of high-profile thought leaders in engineering and emerging areas such as science, technology and mathematics, while also tying back to how EA underpins engineering in Australia. Take a look at the first issue here.
A detailed survey of 1,920 engineers indicated that, regardless of their discipline, engineers are primarily interested in reading about technology innovations, engineering breakthroughs and industry influencers. They wish to be seen as a profession that helps shape the future, is innovative and gives back to society. These elements formed the pillars of the carefully honed content strategy.
With a team consisting of engineers with several years of media experience as well as seasoned content marketing professionals, we immerse ourselves in EA’s world, fuelling a print and digital content strategy that resonates across all engineering disciplines.
Here’s what EA’s team, as well as its members, had to say about the launch issue of create:
We just received the two copies of create in the office plus the posters and I wanted to say congrats and thank you on an outstanding first issue! It has certainly delivered on what we promised our stakeholders.
National Manager – Marketing
Public Affairs & Marketing
Congratulations on the first issue of create magazine. I liked the layout and content. Best wishes for continuing success with create.
Dr. Marlene Kanga AM Hon. FIEAust Hon. FIChemE FTSE FIPENZ CPEng FAICD
National President 2013
Chair International Committee
I have just received a call from Richard Smith who has been a member of EA since 1961. He has requested I pass on his feedback, he would like to congratulate EA on the outstanding new magazine format. He also requested four extra copies for his grandchildren, which I have posted out to him today.
Senior Member Services Officer